Ellisville store will feature a new design, marks the first restaurant to be opened under the new ownership group
ST. LOUIS (Feb. 2, 2015) — Soon Ellisville residents will be able to get a famous Lion’s Choice roast beef sandwich in their neighborhood. The Saint Louis-based quick-service restaurant chain, renowned for its high-quality roast beef, will open a new Lion’s Choice in Ellisville, Missouri, in spring 2015.
The new 3,000 square-foot restaurant will feature a sophisticated energy-efficient design, outdoor seating and a dual drive-thru for faster customer service. It will still include its unique sauce bar, which allows customers to choose from ketchup, tangy BBQ, sweet and smoky BBQ, chipotle ranch, honey mustard and Lion’s Choice famous horseradish sauce. This is the first Lion’s Choice store to be opened by the new ownership group, Saint Louis-based Millstone Capital Advisors and Black Rock Holdings, which purchased the restaurant chain in September 2013 from founder Dr. Marvin Gibbs.
“The Lion’s Choice brand is a powerful one with more than four decades of history and a fiercely loyal following,” said Mark Disper, president and chief executive officer of Lion’s Choice. “Although the Ellisville store will feature an updated look and system, our continued focus will be on providing quality, nutritious, great-tasting food and unmatched customer service.”
The new Lion’s Choice will be conveniently located near the intersection of Clarkson and Clayton Roads at 3048 Clarkson Road in Ellisville, Missouri. The new location is expected to create at least 20 jobs.
“We are thrilled Lion’s Choice chose Ellisville as the site of its newest restaurant,” said Ellisville Mayor Adam Paul. “Lion’s Choice has been a Saint Louis icon for more than four decades and we are pleased to welcome them to our community.”
Construction is expected to begin this month on the new restaurant. The Ellisville location will be the first Lion’s Choice to include the updated design and new features. Plans are to gradually update all locations with new systems and other features.
The Ellisville location will be open from 10 a.m. – 10 p.m., Monday through Sunday.
About Lion’s Choice:
Founded in Saint Louis in 1967, Lion’s Choice started with a vision to serve the best roast beef sandwich in the Midwest in a clean, quick and courteous manner. Lion’s Choice is famous for serving lean, butcher-shop-quality top-round whole-muscle roast beef, slow-roasted daily on-site, cut razor thin to order and served with a dash of secret seasoning on a steamed bun. The restaurants also feature a unique sauce bar which allows customers to choose from ketchup, tangy BBQ, sweet and smoky BBQ, chipotle ranch, honey mustard and Lion’s Choice famous horseradish sauce. Its long-standing devotion to quality, taste and nutrition, has earned Lion’s Choice a loyal customer base across its 15 company-owned and eight franchised Lion’s Choice restaurants throughout the metro Saint Louis area. For more information, visit www.lionschoice.com.
